Tech blogs made a lot of noise about Google Play Games for PC yesterday. The tech announced for porting games looks cool. But we KNOW the idea is to get people playing free games, and then pack them full of ads and purchases.
THEN maybe charge people a subscription to remove those ads.
The flip side of that strategy would be what Valve is doing. Steam will BAN games that force ads on players. Here's a link to their policy on ads: https://partner.steamgames.com/doc/marketing/advertising
While Google failed with Stadia, we can be confident they'll likely put more effort into this strategy. It requires less overall investment, and there are fewer hurdles or distribution costs.
Microsoft wont charge Google a fee on monetized interactions on Windows.
Google shouldn't get a cut of XBOX revenue JUST because the app is on Google Play.
Our industry (media and commentary) should be making a lot more noise about companies enforcing better business practices, and we should be amplifying messages BEYOND the marketing budgets of these companies.